Based in Minneapolis, Toby played a pivotal role in launching the Twin Cities WordPress community. He co-founded the Minneapolis St. Paul WordPress User Group and co-organized Minnesota’s very first WordCamp in addition to leading scores of workshops, lunch-and-learns, and training sessions.

As a speaker, Toby blends real-world stories with practical takeaways. Whether demystifying the block editor’s underpinnings, walking through an SEO audit-driven site redesign, or sharing best practices for scaling a WordPress agency, he focuses on giving attendees the tools and confidence to solve problems immediately. In every presentation, his goal is to empower developers, marketers, and business owners to leverage WordPress as a flexible, future-proof platform so they can spend less time troubleshooting and more time growing.

In addition to being a guest on many podcasts, he has contributed original content to WP Tavern and The WP Minute.