Fernando López – SEO Consultant, Automation Specialist, Project Manager & WordPress Program Supporter

I’m Fernando López, a digital consultant with over 25 years of experience in web development, SEO strategy, and business automation. I began my professional journey in 1998, when I was already building fully customized websites while connecting to the early internet via Infovía. That’s when I fell in love with the web — and I haven’t stopped since.

In 2013, after years of developing front-end and back-end solutions from scratch, I discovered WordPress and instantly saw its power. That first WordPress website tripled a client’s revenue through smart SEO and usability. Since then, WordPress has become my main tool — not just for what it offers technically, but for the incredible community behind it.

I’m certified as a Growth Manager for E-commerce by Product Hackers and completed the Microsoft & Founderz Master in Artificial Intelligence. I specialize in designing automation flows with tools like n8n, helping businesses grow through efficiency and smart systems. In SEO, I trained with industry leaders like Aleyda Solís, Fernando Maciá, and Dean Romero through programs at Kschool, Webescuela, and Advei School. My approach today includes adapting SEO strategies to remain visible not only to Google, but also to emerging AI systems.

Since 2019, I’ve been actively involved in the WordPress community:

Co-organizer of WordPress Meetup Griñón

Lead Organizer for WordCamp Griñón 2022 & 2024

Lead Organizer for WordCamp Madrid 2025

Sponsor Team for WordCamp Madrid 2023 & WordCamp Europe 2025

Program Supporter since 2024 — assisting globally with the vetting and mentoring of new Meetup and WordCamp teams

I proudly contribute to global community programs, mentoring local organizers, supporting diversity and inclusion, and facilitating Do_Action charity hackathons like the one we led in Griñón.

Although I speak both English and Spanish on stage, I always bring the same energy and depth. I’ve spoken at local meetups, helped new speakers prepare for their first talks, and believe every talk should deliver something practical, honest, and community-driven.

What I’m not: I’m not a guru, I don’t do SEO “magic,” and I don’t promise gold. What I offer instead is knowledge, process, and commitment.

WordPress has truly democratized the web — and I’m here to help others use it wisely.