Carolyn Shelby has been a prominent figure in the digital frontier since the early days of the internet, co-founding an Internet Service Provider and putting newspapers and businesses online in the early days of the web. As a seasoned expert in technical and enterprise SEO, Carolyn has focused her extensive career on optimizing web presences for businesses and not-for-profits, with a particular emphasis on the WordPress platform.

In her leadership roles, such as overseeing SEO at Tribune Publishing and then at ESPN, Carolyn crafted advanced SEO strategies for major publications including the Chicago Tribune and the Los Angeles Times, integrating data-driven insights with editorial excellence. Her expertise continued to evolve as Principal SEO at Newfold Digital and Yoast, where she influences SEO practices within the WordPress community, showcasing an exceptional ability to enhance platform visibility and engagement.

Beyond her professional roles, Carolyn is a dedicated mentor and thought leader within the SEO community. Her commitment to sharing advanced SEO techniques helps improve the web for publishers and content creators. She is an influential speaker, known for engaging and educating audiences with her deep knowledge and passion for SEO in the WordPress ecosystem.