Bobby Kircher is a digital marketing specialist, speaker, and founder of Papaya Search (since 2004), based in Atlanta, Georgia. Over the years, he’s helped small to mid-sized businesses harness the power of SEO, analytics, search advertising, and AI search to achieve sustainable growth.

What Bobby Brings to the Stage:

– Deep experience with WordPress site architecture: audience-first layouts, permalink strategies, taxonomy vs tag decisions, everything that affects both user experience and search ranking. 
– Proven methods for SEO audits & site health: tools, best practices, and scalable processes to keep websites competitive and up to date. 
– Hands-on guidance for content optimization, including configuring Yoast and other essential plugins to maximize reach without compromising quality.
– A personable and humorous presentation style that makes complex topics engaging, memorable, and fun.

Notable WordCamp Talks
– Optimal Site Structure for SEO at WordCamp Atlanta (2019) 
– The WordPress SEO Checkup: Tools for Regular Site Audits at WordCamp Atlanta (2023) 
– Plus multiple others on topics like site structure, Yoast, and optimizing WordPress for SEO. 

Style & Audience

Bobby’s style is approachable, humorous, and practical. His goal is that when people leave his sessions, they have concrete changes they can implement immediately. His audience ranges from WordPress site owners and bloggers to developers and marketers.