I am an experienced UX Leader and Strategic Designer with a strong background in UI and Visual Design. I have been working in the design field for 12 years, starting in advertising and then expanding to various creative fields such as web design, branding, print design, and illustrations. My experience includes UI and UX work for start-ups, scale-ups, and major international companies such as Unilever, Engro, British Council, Nokia, TetraPak, Khaadi, Ufone, Bank Alfalah, HBL, UBL, Cinepax, HOBO, Boloro and many more.

I have experience in building design teams and user experience departments from the ground up, setting vision, processes, and documentation. My leadership expertise includes guiding companies from low UX maturity to high level, aligning UX objectives and metrics with business objectives and company OKRs.

I have a proven track record of designing and launching consistent, high-quality user experiences and products. My experience ranges from high-level conceptual ideas to user interface screens and the follow-up of features and project versions.