In my 20+ years of building things online, I have worked at an agency, started my own one-man freelancer/agency business using WordPress, and built free/paid WordPress plugins.

My journey with web development began in 2000 with the founding of AshWebStudio, a side gig that eventually became my full time business in 2007. I found WordPress as a great solution and have since used it to build hundreds of custom designed client websites.

In 2013, I expanded my horizons into products with Sunshine Photo Cart, a WordPress e-commerce plugin. This venture was inspired by the specific needs of a client for an affordable solution to sell her photos online. Sunshine Photo Cart has grown and evolved from a side project into a comprehensive e-commerce platform plugin tailored to the unique needs of photographers and continues to serve thousands of photographers world wide.

In 2021, I wanted my future to be focused on WordPress products so I started WP Sunshine as a new plugin brand and began taking specific client requests and building them into premium WordPress plugins like Confetti and Address Autocomplete and some other free ones.

My newest plugin is called Conversion Bridge where I am leveraging all my experiences and insights to solve another problem I was having: simple, no-code conversion tracking setup for Google Analytics and also 10+ alternative, privacy-focused analytics platforms which are becoming more popular with GDPR and other privacy laws around the world.